Pinnacle Wealth Management is an investment advisory firm that looks after R2.8 billion of high net-worth clients. Due to the nature of their clients, there is a high touch and personal relationship with each client and so, it comes as no surprise that Pinnacle Wealth pride themselves on offering the best possible hands-on service whilst remaining compliant. Their close-knit team and ability to deliver one holistic solution to their clients, by working with various third-parties, is what sets them apart from industry giants.

We spoke to Richard Vine-Morris, Founder & CEO and Sarah Vine-Morris, Co-Founder at Pinnacle Wealth Management, about their experience with DocFox and the benefits the software has provided for their unique business.


Templates and checklists can’t take care of all your needs

Before partnering with DocFox, Pinnacle Wealth was using well-defined Excel templates to manage their client onboarding process. Richard explained, “We were using well defined Excel templates but it can’t remind you of deadlines and it can’t track who is editing. Overall this meant we were lacking in governance and control.”

However, to solve this wasn’t going to be an easy quick fix as the business had already perfected their processes and “their way of doing things” and was concerned that trying to implement a new solution or system would mean that they would have to lose or re-think their current processes and procedures that were already mapped out and documented over the years.

As stated by Richard, Pinnacle Wealth already knew they have a responsibility to FICA their clients before they do business with them. Working with a big bank to open accounts, Pinnacle acts as a point of agent for them and the business gets audited every year by the bank, “so we have always had to make sure everything is tight”, Richard added.


Ensuring Pinnacle Wealth Management’s uniqueness remained

By partnering with DocFox, Pinnacle Wealth was able to add structure and enhanced simplicity to their compliance processes and procedures.

The flexibility and simplicity of the DocFox software was apparent upon implementation, “We had told DocFox about our processes and what I really liked was that they were able to look at and understand these processes and then provide suggestions and solutions to our current workflow. It only took us two to three training sessions to get up and running and in the implementation stages, if we had any issues, DocFox was able to make changes to the system to accommodate our needs”, Richard elaborated.

In addition to the ease with which Pinnacle were able to integrate DocFox into their existing processes, DocFox was also able to assist them in enhancing their sanction screening processes. “The software also features a comprehensive screening solution, which was something we also needed as in our last review it was noted that we didn’t have ongoing sanction screening. So I was happy to tell them we now have DocFox.”


Looking beyond implementation

At the time of the interview, Pinnacle Wealth had already been a DocFox customer for a number of months and so we wanted to find out more about his general day to day experience with DocFox. We asked Richard what his favourite DocFox feature is, “There’s a lot but funny enough I am always pleased to see our logo coming out on the reports – it looks very professional and is a bit of a proud moment for us to see our logo.”

We also took the opportunity to ask Richard for any advice for someone new in the industry, “They should start using DocFox from the beginning and they should start the process early, get integrated and set up a workflow from scratch using DocFox. The reason I say this is I think that DocFox understands the workflow of what is required and I think that is important to have some sort of a checklist so that you can have a framework to work from. To run it through excel and spreadsheets is not the greatest. Engage early!”


Richard Vine-Morris Profile

Richard Vine-Morris, CEO & Founder


Pinnacle Wealth Management logo